UPDATE: Watch video of the panel below.
For both businesses and consumers, geolocation apps and services are a dime a dozen these days. But many of these apps and tools serve to benefit both when used consistently and correctly. Much like social media itself, geolocation is a two-way entity.
“Geolocation makes it easier for consumers to get the services they want nearby and for local businesses to reach the consumers in their area,” Eli Portnoy, CEO of Culver City-based mobile marketing startup Thinknear told me matter-of-factly.
As consumers become increasingly engaged with smartphones and other mobile devices, geolocation will have a growing influence on commerce. For most businesses and services, location — and circumstance — means everything. More than one-third of U.S. adults (35 percent) are smartphone users according to a July 2011 Pew Internet report. Consumers are always on the hunt for quality goods and services at reasonable prices. As consumers grow accustomed to the “smart” aspect of always-connected, GPS-enabled mobile devices, the bargains appear at their fingertips and it only becomes a matter of convenience. As consumers discover the power of smartphones beyond texts, emails and phone calls, shopping habits change.
Continue reading “Geolocation is a Two-Way Street Where Businesses Meet Consumers”
Crowdsourced social mobile traffic app Waze‘s partnership with KABC-TV hit the wires this morning (press release below / Techmeme link).
Here’s the story and video from ABC7. WSJ, NYT, Reuters, and Fast Company are already on it. Video and press assets can be found here. Some other goodies:
* Carmageddon promo
* Carmageddon Resistance
Continue reading “Crowdsourced Mobile App Waze, ABC7 to Help Angelenos Beat Carmageddon”
Self-portrait of the author pretending to sext.
Life in Southern California comes with various aspects you can depend on for better and worse: Abundant sunshine, salacious celeb gossip, consistent traffic and government over-legislation.
While we can leave the future of foreskin up to city government (thanks San Francisco and Santa Monica), it appears that what our children can and cannot do with their mobile devices while in class will be determined not on a case-by-case basis or by school principals but in Sacramento — by the California State Legislature.
Senators unanimously passed a bill that would make sexting an infraction for which school officials could expel students.
Continue reading “Legislating Sexting: Another Rant Against the State”