Marketing: What you can learn from the Grateful Dead

I”m reposting this from Hubspot so that I remember to check it out later. I’ll read just about anything David Meerman Scott writes anyway…
Marketing Lessons From The Grateful Dead Webinar

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About the Webinar

Learn the power of fremium, fans, and remarkable content from the Grateful Dead as shared by deadheads and marketing gurus Brian Halligan and David Meerman Scott. This 60 minute webinar is intended for all (marketing-interested) audiences and includes 45 minutes of entertaining presentation and 15 minutes of Q&A.

via hubspot.com

Cubs Win; Wood Wishes to Keep Wrigley Analog

kerry wood cubsI’ve heard all the stories about Kerry Wood, party animal. Dude blew his arm out a million times, got pudgy and then became skinny as can be. He still has an arm, and although he makes me nervous as hell with his proneness to injury, he was awesome at the end of the ’07 season.

But the real reason I love Kerry Wood, is that he is a true CUB. Case in point: After shrugging off the cheesy Trevor Hoffman-esque concept of having a theme song play upon the entrance of a hard-throwing closer, Kerry came to play in the 9th, in spite of the non-organ-ized version of AC/DC’s “Dynamite.”

“I’ve never heard music played here,” he said…. Wood said he would prefer to hear Wrigley organist Gary Pressy “tickling the ivory” than music coming over the loud speakers.

Let it Be, Cubs marketing team. Now keep on winning.

March ’08 photo by Felicity Redwell via flickr.

Radiohead Says: ‘Remix Me’

Flip over a new page in Radiohead’s innovative In Rainbows adventure. Welcome the Radiohead Remix Web site, where anyone and everyone is invited to mashup, remix, and geek out “Nude,” the second single from the album.

It’s not exactly a Creative Commons take me and rape me scenario, like the fully remixable tracks on Nine Inch Nails’ Ghost but it is cool…. even if it involves an elaborate partnership with Apple:

If you purchase all five ‘stems’ from iTunes during the first week they’re available, you’ll be sent an access code to a GarageBand file ready to open in GarageBand or Logic. However, you don’t need GarageBand to do a remix, all the stems are in iTunes Plus format and compatible with several music software platforms.

Fans vote for their favorite remixes but I can’t seem to listen successfully in Firefox. Interesting promotion Radiohead… or is it… Apple?

UPDATE: Lx7 gives further analysis of the restrictive Terms underlying this “contest.” Ouch.

h/t LAT Soundboard