How to Make YouTube and Chromecast More Social

Adding a subscriptions tab to profile pages would make YouTube more social, greatly improve Chromecast viewing and empower both users and creators while bolstering views. If it were easier for YouTube users to see what their friends were watching, it would make it easier — and more fun — to discover new programming and subscribe to more channels on YouTube, while empowering the personal profile/channel as a social platform.

YouTube Chromecast Subscribe to Channels“Google doesn’t get social media.” This sentiment’s been bandied about since the dawn of social in the mid-aughts. Google executive chairman of the board Eric Schmidt even admitted recently that his biggest regret as CEO was “not anticipating the rise of social…”

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Listen: Inspiration to Innovate

multitasking, keeping it fresh, summer 2007Over the past few years I’ve realized that I’m not absorbing new music quite like I used to. I continue to discover and accumulate new music constantly, however, I’m not listening as closely. I used to make mixes quite regularly, dating back to the late 80s and early 90s, when I used my trusty dual cassette boombox.

Over the past decade I’d consistently update my Live365 station and spend my days listening to that. There are hundreds of songs that I’ll never get sick of listening to. And, yes, I still listen to a lot of the stuff that you hate and vice versa.

In order to keep my work, creativity, and spirit fresh and on an innovative tip, I feel the need to put forth a more concerted effort to discover and absorb that which informs and inspires me. Hearing, seeing, discovering something for the first time is an entirely different sensation than celebrating that which is proven, known, and comfortable. Innovation is a two-way street and it’s the adventurousness of discovering and absorbing that drives and inspires me.

I’m still hearing a lot of the same music in my subconscious that I’ve been hooked on for the past five to ten years. I went stream of consciousness in curating this mix and what’s apparent listening back to it is that a big part of the musical me is stuck in 2005. To some extent I think it’s lazy to stick with what’s comfortable. It’s outwardly redundant and certainly not innovative. It’s the five year anniversary of my last mix – Extraordinary Renditions (Aug 2005). Five years ago I picked up and drove my Civic out to Los Angeles with my dad to take on grad school and get where I am today.

So here goes, I mixed it all up into one track this time the playlist is below – listen / grab it.

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Socializing the Music Industry: Online Tools

social media clubIn brainstorming for tomorrow’s panel on Social Media and Music tomorrow tonight (Sept. 11) at Kleiner Perkins in LA (I’m co-moderating with Jackie Peters), I came up with the below list of concepts, products, and applications that peer into the future of music and the Web. More info on the panel is here. Please feel free to add more context / suggestions in the comment section below:


— RouteNote —
— ArtistShare –


— Buzznet —
— ArtistDIRECT —
— TunesBag —
— HobNox —
— Eventful —
— Gruvr —
— Jambase —
— AnywhereFM —
— MySpace Music (whenever it *really* launches)
— Seeqpod, MusicBrainz, iLike, iMeem, etc.
even more tools (the Mashable list)


The New Zune firmware / Marketplace (FM click to purchase and recommends) —


Y! Media Player —
MusIcon —
FineTune —
MixWit —
Music-related APIs —
Y! Audio Search API —
Music DNS API —
MusicBrainz API —
Seeqpod API —
Gruvr API —


— Dropbox —
— Media Master —
— HypeMachine —

FINANCING / LICENSING MUSIC w/ SOCIAL Media: Label Exec Sees Future Outside Music Distribution
— Monetizing / Licensing music via Creative Commons:,,,
— Free vs. ad-supported vs. Subscription models. Subscription tied to Hardware (Nokia, Lenovo, GM, etc) or to Operating system / software (Zune, iTunes)
— Pairing bands with advertisers based on social demographics