Real-time case study in generating comments. Is timing everything?

Hidden Los Angeles posted a simple “what are you doing” query to its fan page in the 5 o’clock hour on a Friday and started an avalanche of commenting from like-minded people who were likely wondering the same thing.


“Hidden Los Angeles wants to hear all about he awesome local LA stuff you’re doing this weekend! Do tell…”

153 comments in 43 minutes. Of course, HLA is an exceptionally well run Facebook page. I seem to remember it only having 1,000 or so fans about a month ago. Today it’s up over 140,000. That’s a lot of Facebook News Feeds to capitalize on.

What we see here is just how vital Facebook is to building a following and creating a community. The HiddenLA website is only 8 months old and up until January, only attracted 1-3,000 unique visitors per month. Will be interesting to see how the growth of its fan page affected it’s web traffic in February.

Twestival: Around the World in a Day for charity: water

Twestival is on — it’s an event taking place in 200 cities worldwide to raise money for charity: water. If the goal of $1 million dollars is reached — as many as 200 communities, or 80,000 people will get access to clean drinking water. One in six people in the world do not have access to clean drinking water. And the message is getting out there.

twestival banner live earth
Please visit the Live Earth video site — we are the global video partner for Twestival — and learn more + watch live streams from over 100 cities on this 12th of February, 2009.


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BuzzNet Gets Up to $25 Million + Stereogum

I began this post months ago and never posted it. Now it’s all but confirmed that BuzzNet FULLY owns Stereogum and on top of that Just received up to $25 million in funding. This according to Rafat Ali of paidcontent who is sitting right next to me at the Community Next conference.

We have confirmed through sources that Buzznet now fully owns Stereogum. Not sure how this plays into the new funding, but the financing may be used in making some other music and entertainment related content acquisitions and possibly rollups, our sources say.

UPDATE: Mashable is reporting that Buzznet has also acquired QLoud, the Steve Case-backed music network seen on Facebook and elsewhere.

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