TrustoCorp Brings Guerrilla Subvertising to LA… Briefly

“ATTENTION: SHIT COULD BE WORSE”

“YOU LOOK LOVELY TODAY”

“YOU ARE NOT COOL”

These may be the kinds of phrases you mumble while driving around Los Angeles wishing the few open parking spots weren’t so far away and didn’t have $4/hr (incl. Sunday) meters. But what if those six-part, multiple-infraction, day-and-time sensitive parking signs in Hollywood were replaced with something more sensible?

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Another Magical doLaB Event – Lightning in a Bottle, May 2010

The Lightning in a Bottle festival returned Memorial Day weekend after a one-year hiatus bigger — and better — than before.

We’ve come to expect The Do Lab to only go big, bold, and beautiful in their multi-platform, lifestyle-agnostic, installations and event productions. We’ve been dazzled by The Do Lab-produced Lucent Dossier Experience, the Do Lab Tent at Coachella and Lucent L’Amour Valentine’s love-fest. But Lightning in a Bottle – in it’s ninth iteration – is the sum of all parts and yes, the sensory overload can be thrilling.

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