But another number to add to the analytics spreadsheet, this gives the most specific data on “impressions” of Facebook page feed entries to date. But how an impression is defined by facebook is not entirely clear. Does this mean someone actually paused to read it while scrolling their News Feed? Did they visit the fan page while it was top post?
What is clear is that impressions has nothing to do with clickthrus, however, it is a more specific number than “reach,” which in the case of facebook or twitter — where people with inflated friend and follower counts regularly republish and retweet — quickly inflates into the millions with little true effect.
So what of it? And why now? And why do I only see this on ONE of many FB pages that I admin? And when can I get moar moar moar data please facebook?
Continue reading “Some Facebook Pages Now Reveal ‘Impression’ Counts to page admins”
“The dream is still alive….” At least it has been for the past few NFL seasons for John Mellencamp’s variously-interpreted anti-War on Terror anthem and the Chevy Silverado ad for which it’s served as the audio backdrop.
I know Mellencamp has made millions off
this campaign, in spite of the fact that it may have hurt sales
of recent records (because it’s so annoying and omnipresent?)
But now I’m hoping to hear the voice of freedom to select new songs to synch with car ads this football season. Let’s face it, the “Our Country” ad and its brutal stickiness has in many ways ruined the past couple seasons for us football fans who don’t have TiVo. This year, perhaps we can deal simply with the Brett Favre soap opera as the primary spoiler to the season (and just the story, not his potential to bury my Bears).
What songs would you like to be spoonfed into your many hours of redundant NFL ads this season? M.I.A.? Madonna? Gnarls Barkley? The inevitable Brad Paisley? Metallica? Is an ad gonna break a single this season and then butcher the release of an album (as was the case with “Our Country?”)
Here’s to those pitching new songs for placement in ads likely to air during football games. I sure hope you landed something fresh and not-so-annoying.