The Huffington Post opened its social bookmarking community site HuffIt today. Similar to Digg, HuffIt is a great concept that enables the (progressive-leaning) Huffington Post readership to aggregate and posts of interest from around the Web and recommend them to the community. Still VERY new — and potentially a little too 2.0 for most HuffPo readers to grasp at first — the most “Huffed” articles still have less than ten total “huffs.”
Very interesting to see such a prominent blog and news site take this approach. It will be interesting to see if any newspapers or other dominant webzines like Slate and Salon take a similar — or alternatively community-building — approach.
On the turning away suggests that we’re approaching the point where Journalism 2.0 emerges as perpetuated by the Long Tail:
The driving force behind the buzz is the thinking that the public â€œhave different expectations about the media they use and expect to be able to find and use their voice to participate in the community around itâ€. From a business perspective, if you have more engagement you have more loyalty, which will translates into more revenue, as communities will be â€œvery attractive environments for advertisersâ€ whoâ€™re convinced of the long-term benefit for their brands.