Evolution of the Netflix Mailer

Posted on April 22, 2006 by Andy Sternberg

Business 2.0 has a cool gallery telling the story of the 13 different packages Netflix has used since its inception in 1999.

The company ships an astounding 1.4 million DVDs a day to it’s 4.2 million subscribers.

It will be interesting to see how the onset of DVD trading sites (Peerflix and SwapThing to name two) in addition to the expansion of video-on-demand affect Netflix’s growth.

Full article here.

About Andy Sternberg

Andy Sternberg is Chief Strategy Officer and founding partner at Adler Integrated. He's also an adjunct instructor of digital (multimedia) journalism at USC Annenberg School for Communication and Journalism. Find him on Google and Twitter @andysternberg.
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One Response to Evolution of the Netflix Mailer

  1. Rob says:
    April 24, 2006 at 10:40 am

    I thought the gallery they showed was fascinating

    Reply

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