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  • had no idea how ridiculously my Tweets have ramped up since February until checking @TweetStats. Just realizing how annoying I must be ;-D #
  • @techcrunch demo’d the power of services tuning in and responding to web 2.0 chatter. And the power of Twitter? Ask the chicken @twitgeistr #
  • Time.com’s "First Annual" Blog Index?!? Disconcerting to see "2007" in the URL but nonetheless, see you atop @techmeme. http://rurl.org/naj #
  • super-neato design by @apelad up for grabs at Shirt.Woot! — http://shirt.woot.com/ #
  • FINALLY summarizing my notes / conclusions / lessons from SXSW. now to regurgitate state of the industry onto powerpoint. and legibly so. hm #
  • @laughingsquid Jim Kosek is my F’in hero. #
  • 9 days since Zimbabwe vote and we dont know who won? That would NEVER happen in the United States! Err, wait a minute… #
  • sorry bout that. not seeing the immediate value of this fav.or.it thing and done playing around for now. I have invites if you wanna try. #

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  • Barack and I are bringing the thunder, thanks to @santagaryvee: http://flickr.com/photos/revolute/2390802467/ #
  • Blek le rat opening at shepard fairey`s subliminal projects gallery – photo at http://twitxr.com/andy/updates/25883 #
  • contemplating new destination for Sunday reading & work / preso prep. And coffee, ideally some yummy potato product as well. #
  • welcome to LAWPUG, LA WordPress users group — http://live.yahoo.com/andy #
  • If it didnt take a goddamn hour to get outta here i might even consider returning to ur mall. U lose a dollar but gain a client. Free parkin #

Mattel Launches SCRABBLE® Facebook App Outside North America

Talk about late to the game and then having the table pulled out from under you. What’s the point? Just gauging the interest? Still in cahoots with the developers of Scrabulous or perhaps working on some sort of partnership / licensing agreement?

Either way, before bothering to read the articles on the first-ever Hasbro-licensed online Scrabble game (in both the NY Times and Mashable), I figured I’d just launch right into it. I never imagined it would stack up in anyway to Scrabulous, but, as a Social Media experiment, felt it was my duty to at least try it.

Not until AFTER I installed the App on my profile do I get the following message:

scrabble facebook app

The Scrabble legacy is a complicated one. Turns out Mattel has worldwide distribution rights, ex-US and Canada, whereas Hasbro controls the game in North America, as Rafat Ali explained at PaidContent. Mattel partnered with Real Networks last year to produce “casual games,” and purportedly either take over, co-opt, or otherwise undo Scrabulous, however, Hasbro, for its share, has a conflicting digital agreement with Electronic Arts.

I’m not gonna lie about my location just to play your silly game — after all, I’ve got the deluxe, tangible edition right here. Just please don’t make Scrabulous go away!