Please click here to visit my razoo.com fundraising page or use the widget at right.
Online fundraising platform Razoo launched a new DonateAnywhere widget this month and I’m excited to be selected to the #ZooGooder team of a dozen or so chosen to lead a series of discussions on fundraising in the digital age of social media.
Join us for our first weekly Twitter chat at 6 p.m. PT / 9p.m. ET and. John Haydon will be co-hosting the first one. To participate, use your favorite Twitter client or service and follow the #zooGood hashtag.
In addition to these weekly chats, I chose to raise funds for One Economy Corporation with a goal of raising $8,000 by the end of the year. Not an easy choice given the breadth of my endeavors and pet projects and the 1.5 million or so fundraising causes listed on razoo.com. But after much internal deliberation and debate (and cross-research on sites like Charity Navigator) I decided that One Economy will have the most effective global reach with the money I raise as part of the #zooGood campaign. One Economy brings broadband into low-income households and builds and maintains virtual and physical community centers to provide underserved communities the training and tools needed to leverage the internet for information and local resources on education, jobs, health care and other vital issues.
More about One Economy in the video below:
This is a cause that I have long been passionate about and I am thrilled to have the opportunity to focus on it more publicly in the coming months. One Economy Corp is a top (4-star) rated charitable organization according to Charity Navigator and it has been expanding its geographic focus areas over its 10-years to cover the Middle East, Africa, and North America. More recently, One Economy launched PIC.tv, the Public Internet Channel website, which has boundless potential that I find very exciting as a long-time web producer and content creator myself.
So let’s see if we can hit $8,000 in two months, while helping to bolster One Economy Corp’s profile as a leading charitable protagonist for leveling the playing field, proliferating the spread of broadband and computer ed into underserved communities, and creating opportunities and local resources in cities and villages worldwide.
I’m dropping my first $10 in the bucket and you can too — the widget is on the right side of this blog. Your support is greatly appreciated – if you’d rather not donate money, thanks for reading this far and for your generous re-Tweet and/or Facebook share! You can also fan One Economy on Facebook and check out the Digital Connectors page (some of whom met recently with FCC chairman Julius Genachowski in SF).
Thanks and see you on the #zooGood hashtag!
It’s been a year since Facebook went public with a Developer roadmap which signalled a shift away from third-party app integration and increased importance on the Home Page news feed. Last October, the Facebook home page news feed went real-time, significantly altering the user experience to focus primarily on the Home Page, as opposed to profiles or third-party applications.
The latest platform change “coming soon” is a bigger blow to the personalization of the profile page. In the past months, we’ve seen all kinds of irritating warnings that Facebook would soon strip application Profile Boxes and to move these boxes to the tab bar. Now, these tabs are the next casualty.
This is unfortunate in that it limits not only the personalization of ones profile but also the effectiveness of calls-to-action that benefit from users adding custom tabs to profiles as if they were virtual lawn signs. I proudly display a “No on 23” tab in my profile (direct link), so friends and anyone else who lands on my profile page can learn more about an important proposition on the California ballot next Tuesday. It’s alongside two other tabs that are “soon” to be pulled by Facebook: Goodreads and Last.fm — services I use to track the books I read and music I listen to (respectively). I don’t care (or know) if many visitors to my profile even notice these tabs or take interest, however, it adds value as it’s an intricate part of getting to know me. Sure, books and artists that I have “liked” are listed in my profile, but there is nothing live or temporal about that data other than when (in real-time) I click like and it reverberates through my network via the news feed for 24 hours or so.
I’m betting that you also like the ability to integrate 3rd-party applications and services into your Facebook experience and as tabs or boxes on your profile page. Again this is not a sudden occurrence, we were warned a year ago, and more recently applications which depended almost exclusively on the Facebook Platform, such as Causes and Zimride, have gone entirely standalone.
Does Facebook have something in mind to replace this experience or do we just have to learn to accept a more dumbed-down, walled-in Facebook from here on out? What’s next for Facebook application campaigns based on profile tab proliferation, such as those created by PopRule and others?