I Just noticed this for the first time moments ago — the first fruits of the Facebook / Eventbrite partnership that was sealed last month. I believe this is somewhat of a first for Facebook — actually marrying an exclusive partner into enabling event payments. It sure seems to be part of an ongoing trend — Facebook began taking PayPal payments in mid-February. Why not just incorporate PayPal into Facebook events? It probably wouldn’t be as messy as the Eventbrite link-up is, at least at launch. For months Eventbrite has leveraged Facebook Connect and users’ propensity for cross-posting about events they had RSVP’d for — one of the more effective uses of Connect, to bolster paid registration by maintaining a presence on users’ Facebook News Feeds. If nothing else this proves Eventbrite to be a winner in the who-will-be-the-next eVite.com sweepstakes.
But is this just a test? Is it just a partnership or a precursor to acquisition? Will we see gold coins? Remember, Facebook once co-opted iLike and renamed the iLike app THE “Music” app. iLike was later acquired by MySpace (last August) and now the iLike-powered music app is about to vanish from everyone’s Facebook wall.
Music no more?
It is also now impossible to feature photos and videos in an event post — another sign that Facebook is looking to focus on paid event implementation. Any photos I post as an admin show up on the wall but they will not appear by default as new comments take precedence. Let’s walk through the Eventbrite + Facebook process. It’s not at all intuitive from either the event host or user point of view and in fact, it isn’t truly implemented into Facebook — it’s little more than a link to Eventbrite.
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I love what La Blogotheque is up to and obviously I’m not the only one. As I blogged about recently, they’re working with Invisible Children to bring to and document live music Uganda, where we’re hoping to soon see an end to Africa’s longest war. La Blogotheque recently caught up with one of my fave bands, Wilco.
Sometimes we tell ourselves that no, the band is too famous, too important, that their label would never let them do a Take Away Show. We have a fantasy list: Radiohead, Tom Waits, Chuck Berry, Cat Power. Wilco. They announced their date at Olympia in Montreal just after I had touched down in the city. Wilco, the band whose tours never stop in Paris. I bought a ticket right away; a good idea, as the concert sold out in weeks. And then I asked around. What if we tried to film them? The answer was unanimous and enthusiastic. I sent out an email, without really believing it would come to anything. The next morning, their publicist called.
Working with [Derrick->http://www.astorytoldwell.com, we knew that we would have less than an hour, but we didn’t know if all of the members of the group would play; we were told that it would depend on where we filmed. They wouldn’t have the time to wander through the streets; it rained that day anyway. But they were prepared for us, had placed all their instruments and some amps in the back of the hall, set up some red lamps to create some ambiance. And above all, we got the entire six. I can’t help but feel a little silly in moments like that, camera zoom in hand and a smile from ear to ear. But I can’t help myself, when there is magic happening I feel like a kid. Tweedy’s voice without amplification, Cline’s attitude — who has to be one of the most elegant guitarists on the planet —, Kotche, visibly moved… It’s decided, tomorrow I’m calling Thom Yorke – you never know.