National Geographic may be one of the longest-publishing magazine in history — first printed in 1888 — but that isn’t keeping it from taking a front seat in the industry-wide drive to innovate for the digital age.
Thanks to detailed sustainability planning and multiple trash-sorting stations at last weekend’s Silver Lake Jubilee, the event successfully diverted 90 percent of trash produced at the event from landfills. According to Sustain LA, of the trash generated by dozens of vendors and more than 10,000 attendees, 3,600 pounds of waste was diverted to compost & recycling (over 2,000 pounds to compost alone) leaving 400 pounds of trash to landfill.
Shepard Fairey first collaborated with Lance Armstrong in 2009, designing a TREK Madrone bicycle in the iconic yellow and black colors of Armstrong’s charity, Livestrong. Armstrong’s team rode it in the Giro d’Italia before it went for over $100,000 in an auction benefiting Livestrong. Now, Fairey’s at it again, this time working in his signature red and black tones. Armstong and Team RadioShack are currently riding these Trek Madone 6.9 SSL bikes on the Tour of California. Below, an interview with great shots of the bike from inside Fairey’s Studio Number One at Sunset and Elysian Park Ave.
But wait, there’s more. Shepard Fairey was approached by Death Cab for Cutie bassist Nick Harmer to reinvent the band’s upcoming single, “Home is a Fire” as a video with lyrics appearing as street art across the Echo Park cityscape:
Google took us further into the digital media future with some compelling announcements at the fourth annual Google I/O developers conference in San Francisco this week. Recent Google I/O keynotes seem silly in retrospect — both Google Wave and Buzz were epic busts. But this year Google narrowed its focuses to it’s strengths, namely the Android mobile operating system and the Chrome browser and operating system. The gist was this: Use Google’s web-based tools and applications, combine with seemingly infinite storage space in the cloud, and bulky hard drives and desktop PC’s will become mere artifacts of our technological evolution. A Google account combined with a device running Android or Chrome OS will be all you need to do [almost] anything.