Geolocation is a Two-Way Street Where Businesses Meet Consumers

geolocation
UPDATE: Watch video of the panel below.

For both businesses and consumers, geolocation apps and services are a dime a dozen these days. But many of these apps and tools serve to benefit both when used consistently and correctly. Much like social media itself, geolocation is a two-way entity.

“Geolocation makes it easier for consumers to get the services they want nearby and for local businesses to reach the consumers in their area,” Eli Portnoy, CEO of Culver City-based mobile marketing startup Thinknear told me matter-of-factly.

As consumers become increasingly engaged with smartphones and other mobile devices, geolocation will have a growing influence on commerce. For most businesses and services, location — and circumstance — means everything. More than one-third of U.S. adults (35 percent) are smartphone users according to a July 2011 Pew Internet report. Consumers are always on the hunt for quality goods and services at reasonable prices. As consumers grow accustomed to the “smart” aspect of always-connected, GPS-enabled mobile devices, the bargains appear at their fingertips and it only becomes a matter of convenience. As consumers discover the power of smartphones beyond texts, emails and phone calls, shopping habits change.

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Opportunity Gap: Does it Exist in Schools Near You?

los angeles schools pro publica opportunity gap

Pro Publica has published a database that makes it easy for you to compare your access to quality education and at what cost in an effort to provide insight into the opportunity gap demonstrated by economic difference in the classroom.

The data for L.A.-area school districts indicates that the higher the percentage of students who get free or reduced-price lunches the lower the percentage of students who take at least one AP course. For example, 76 percent of LAUSD students receive free or discounted lunches and 16 percent take at least one AP course. The data flips, however, for Palos Verdes Peninsula Unified: 1 percent get free/reduced priced lunch, and 41 percent take at least one AP course.

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Album Sales Up for First Time in 7 Years

lady gaga katy perry album sales up 7 years

Strong sales of new releases from the top ladies in song and multiple reissues of classic albums made the first half of 2011 the best 6 months for album sales since 2004, according to Nielsen SoundScan.

The one percent increase in sales is little more than a tiny bright spot for an industry which has gone into a tailspin over the past decade. The major labels failed to capitalize on emerging digital distribution models early on and do not look to be in a position to recover any time soon.

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