Facebook Apps Soon to Vanish from Profile Tabs

It’s been a year since Facebook went public with a Developer roadmap which signalled a shift away from third-party app integration and increased importance on the Home Page news feed. Last October, the Facebook home page news feed went real-time, significantly altering the user experience to focus primarily on the Home Page, as opposed to profiles or third-party applications.

The latest platform change “coming soon” is a bigger blow to the personalization of the profile page. In the past months, we’ve seen all kinds of irritating warnings that Facebook would soon strip application Profile Boxes and to move these boxes to the tab bar. Now, these tabs are the next casualty.

Facebook app profile tab

This is unfortunate in that it limits not only the personalization of ones profile but also the effectiveness of calls-to-action that benefit from users adding custom tabs to profiles as if they were virtual lawn signs. I proudly display a “No on 23” tab in my profile (direct link), so friends and anyone else who lands on my profile page can learn more about an important proposition on the California ballot next Tuesday. It’s alongside two other tabs that are “soon” to be pulled by Facebook: Goodreads and Last.fm — services I use to track the books I read and music I listen to (respectively). I don’t care (or know) if many visitors to my profile even notice these tabs or take interest, however, it adds value as it’s an intricate part of getting to know me. Sure, books and artists that I have “liked” are listed in my profile, but there is nothing live or temporal about that data other than when (in real-time) I click like and it reverberates through my network via the news feed for 24 hours or so.

I’m betting that you also like the ability to integrate 3rd-party applications and services into your Facebook experience and as tabs or boxes on your profile page. Again this is not a sudden occurrence, we were warned a year ago, and more recently applications which depended almost exclusively on the Facebook Platform, such as Causes and Zimride, have gone entirely standalone.

Does Facebook have something in mind to replace this experience or do we just have to learn to accept a more dumbed-down, walled-in Facebook from here on out? What’s next for Facebook application campaigns based on profile tab proliferation, such as those created by PopRule and others?

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Pixies Play 33 Songs for 33 Miners in Chile

pixies black francis chileThe Pixies made the most of their first-ever headlining gig in Santiago, Chile last night, capturing the celebratory emotion of the just-completed Mina San José rescue and bottling it up into a 33-song set.

Listen to the crowd react as Black Francis prefaces the set by recognizing the need celebrate this day and adding, “so we’re going to play 33 songs tonight….”

Can’t possibly dream up a more timely (or easier to write) press release for someone in music PR:

The band’s scheduled performance happened to fall on the very night that the 33 miners were dramatically rescued from 69 unimaginable days trapped 2000 feet below the surface of the earth.

I’m doubly envious as I felt a bit short-shrift by the last Pixies show I saw (at the Palladium this year) especially compared to a 33-song set (plus two-song encore).
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Strategies for Curating Online Reading Sources

One of the rare non-Apple laptops seen in an otherwise cool park full of cool people How do you keep up with the blogs, news, and online publications you care about most?

This is a question that commonly comes up among friends and peers engaged in the business of content and discovery. And the answer changes as the web changes.

The algorithms, languages, and technology that enable users to curate an online experience that feels genuinely and uniquely personalized is fascinating. To me, it’s what the web is all about. I’ve long been hooked on RSS and its ability to deliver content of all kinds, from audio/video podcasts to earthquake alerts, almost immediately as published.

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