Murdoch Bids $5 Billion for Dow Jones

Scary and unsolicited — are newspapers suddenly worth something again? (more to follow)…

Dow Jones owns the Wall Street Journal, among other things, and Murdoch’s News Corp. bends the rules of media ownership with it’s massive stable of multiple media in practically every English speaking market worldwide. Just who does that include? It’s all on this list.

The Bancroft family (which controls Dow Jones), along with practically the entire staff of the Wall Street Journal, currently oppose News Corp.’s offer, while others — like analyst Mort Zuckerman — are calling Murdoch “brilliant.”

Shares of Dow Jones jumped over 50% to just shy of Murdoch’s offering price of $60/share in Tuesday trading. Other publicly traded newspaper company’s saw prices surge as well.

But the offer raises numerous red flags, writes Mark @ News Corpse including News Corp.’s plans to launch a Fox Business Channel to compete with the likes of CNBC.

It may seem insulting to WSJ writers to be threatened with ownership by the likes of the mogul who has turned the likes of the New York Post into practically a supermarket tabloid. But more important and influential could be the residual effect of Murdoch’s lofty valuation of Dow Jones on the struggling (by Wall Street standards) newspaper industry.

Yahoo to Buy Ad Company for $680M

Yahoo announced the acquisition of RightMedia — it had already been a “strategic 20 percent investment” — a wise, counterplay to Google’s recent $3.1B acquisition of DoubleClick. Doesn’t seem to be a hasty reactionary move as Right Media’s Exchange system could be a boon to Yahoo’s publisher network and it’s new Adwords-like search advertising platform code-named Panama. Yahoo CEO Terry Semel’s optimistic blog post is here. New York Times gets a jump on the story here. A conference call will take place Monday morning and surely the industry-watchers will have more deets and analysis.