Mattel Launches SCRABBLE® Facebook App Outside North America

Talk about late to the game and then having the table pulled out from under you. What’s the point? Just gauging the interest? Still in cahoots with the developers of Scrabulous or perhaps working on some sort of partnership / licensing agreement?

Either way, before bothering to read the articles on the first-ever Hasbro-licensed online Scrabble game (in both the NY Times and Mashable), I figured I’d just launch right into it. I never imagined it would stack up in anyway to Scrabulous, but, as a Social Media experiment, felt it was my duty to at least try it.

Not until AFTER I installed the App on my profile do I get the following message:

scrabble facebook app

The Scrabble legacy is a complicated one. Turns out Mattel has worldwide distribution rights, ex-US and Canada, whereas Hasbro controls the game in North America, as Rafat Ali explained at PaidContent. Mattel partnered with Real Networks last year to produce “casual games,” and purportedly either take over, co-opt, or otherwise undo Scrabulous, however, Hasbro, for its share, has a conflicting digital agreement with Electronic Arts.

I’m not gonna lie about my location just to play your silly game — after all, I’ve got the deluxe, tangible edition right here. Just please don’t make Scrabulous go away!

Radiohead Says: ‘Remix Me’

Flip over a new page in Radiohead’s innovative In Rainbows adventure. Welcome the Radiohead Remix Web site, where anyone and everyone is invited to mashup, remix, and geek out “Nude,” the second single from the album.

It’s not exactly a Creative Commons take me and rape me scenario, like the fully remixable tracks on Nine Inch Nails’ Ghost but it is cool…. even if it involves an elaborate partnership with Apple:

If you purchase all five ‘stems’ from iTunes during the first week they’re available, you’ll be sent an access code to a GarageBand file ready to open in GarageBand or Logic. However, you don’t need GarageBand to do a remix, all the stems are in iTunes Plus format and compatible with several music software platforms.

Fans vote for their favorite remixes but I can’t seem to listen successfully in Firefox. Interesting promotion Radiohead… or is it… Apple?

UPDATE: Lx7 gives further analysis of the restrictive Terms underlying this “contest.” Ouch.

h/t LAT Soundboard

BuzzNet Gets Up to $25 Million + Stereogum

I began this post months ago and never posted it. Now it’s all but confirmed that BuzzNet FULLY owns Stereogum and on top of that Just received up to $25 million in funding. This according to Rafat Ali of paidcontent who is sitting right next to me at the Community Next conference.

We have confirmed through sources that Buzznet now fully owns Stereogum. Not sure how this plays into the new funding, but the financing may be used in making some other music and entertainment related content acquisitions and possibly rollups, our sources say.

UPDATE: Mashable is reporting that Buzznet has also acquired QLoud, the Steve Case-backed music network seen on Facebook and elsewhere.

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Caught Live on the Scobleizer Qik-Cast

At Hollywood and Highland, Outside Community Next conference, which is oddly being held in a nightclub, in a mall.

UPDATE: Check out my interview with Scoble, where I drill him on everything from the iinevitability of Microhoo to ideas on the next Twitter… HERE.

In the first video, I show off my Sierra Wireless 881U AirCard for AT&T that I just picked up. Hopefully bandwidth won’t be an issue when I use this, *ahem* but I’vebeen very impressed with it’s 1-2Mbps down and 1Mb up speeds on AT&T’s 3G network and it’s Mac compatibility. All I really want for Christmas is an N95 (or 96) but they don’t appear to be falling from the sky at H&H. Not yet at least.


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