Real-time case study in generating comments. Is timing everything?

Hidden Los Angeles posted a simple “what are you doing” query to its fan page in the 5 o’clock hour on a Friday and started an avalanche of commenting from like-minded people who were likely wondering the same thing.


“Hidden Los Angeles wants to hear all about he awesome local LA stuff you’re doing this weekend! Do tell…”

153 comments in 43 minutes. Of course, HLA is an exceptionally well run Facebook page. I seem to remember it only having 1,000 or so fans about a month ago. Today it’s up over 140,000. That’s a lot of Facebook News Feeds to capitalize on.

What we see here is just how vital Facebook is to building a following and creating a community. The HiddenLA website is only 8 months old and up until January, only attracted 1-3,000 unique visitors per month. Will be interesting to see how the growth of its fan page affected it’s web traffic in February.