I Just noticed this for the first time moments ago — the first fruits of the Facebook / Eventbrite partnership that was sealed last month. I believe this is somewhat of a first for Facebook — actually marrying an exclusive partner into enabling event payments. It sure seems to be part of an ongoing trend — Facebook began taking PayPal payments in mid-February. Why not just incorporate PayPal into Facebook events? It probably wouldn’t be as messy as the Eventbrite link-up is, at least at launch. For months Eventbrite has leveraged Facebook Connect and users’ propensity for cross-posting about events they had RSVP’d for — one of the more effective uses of Connect, to bolster paid registration by maintaining a presence on users’ Facebook News Feeds. If nothing else this proves Eventbrite to be a winner in the who-will-be-the-next eVite.com sweepstakes.
But is this just a test? Is it just a partnership or a precursor to acquisition? Will we see gold coins? Remember, Facebook once co-opted iLike and renamed the iLike app THE “Music” app. iLike was later acquired by MySpace (last August) and now the iLike-powered music app is about to vanish from everyone’s Facebook wall.
Music no more?
It is also now impossible to feature photos and videos in an event post — another sign that Facebook is looking to focus on paid event implementation. Any photos I post as an admin show up on the wall but they will not appear by default as new comments take precedence. Let’s walk through the Eventbrite + Facebook process. It’s not at all intuitive from either the event host or user point of view and in fact, it isn’t truly implemented into Facebook — it’s little more than a link to Eventbrite.
Learn the power of fremium, fans, and remarkable content from the Grateful Dead as shared by deadheads and marketing gurus Brian Halligan and David Meerman Scott. This 60 minute webinar is intended for all (marketing-interested) audiences and includes 45 minutes of entertaining presentation and 15 minutes of Q&A.
I finally made my first Kickstarter pledge today – toward an Invisible Children film project including Yeasayer and Polyphonic Spree.
Kickstarter is a new website and funding platform for “artists, designers, filmmakers, musicians, journalists, inventors, explorers….” Started by entrepreneurial blogger and developer Andy Baio, Kickstarter invites anyone to submit a project for funding and/or to fund a project with little risk. [CORRECTION: Baio is the CTO. Kickstarter was started by CEO Perry Chen, along with cofounders Yancey Strickler and Charles Adler.] You invest in the final product which reaps rewards. Should the project not reach its funding goal, your money is returned, so as not to be wasted on something that runs out of fuel halfway through. Baio also created oneofthe infamously useful-before-Yahoo-bought-it online apps – Upcoming.org.
Kickstarter is a brilliant concept because it feeds on the positivity and karma of giving, sharing, and creating on the web. But it’s not just the ethos — it’s the stories. And the stories behind the stories. Take the story of Greg Bayne an aspiring filmmaker who — with the help of a final push — got the funding to succeed (+ an extra 2 grand) in his goal of raising funds for a documentary on legendary MMA fighter Jens Pulver. It’s addicting enough to follow these projects and see if they get funded or not — there is only 48 hours left to raise another $10k for the Invisible Children project.
UPDATE 3/10: The project was fully funded with ten hours to spare.
But that’s only the beginning — it’s a gift that keeps giving and giving back, through blog updates from those who are funded and in many cases, a final product such as a film, or a DIY mixed-use space, or a book of war comics.
Have a look for yourself and see how many intriguing projects you come across. Or if you start your own, let me know. I want in!