How to Make YouTube and Chromecast More Social

Adding a subscriptions tab to profile pages would make YouTube more social, greatly improve Chromecast viewing and empower both users and creators while bolstering views. If it were easier for YouTube users to see what their friends were watching, it would make it easier — and more fun — to discover new programming and subscribe to more channels on YouTube, while empowering the personal profile/channel as a social platform.

YouTube Chromecast Subscribe to Channels“Google doesn’t get social media.” This sentiment’s been bandied about since the dawn of social in the mid-aughts. Google executive chairman of the board Eric Schmidt even admitted recently that his biggest regret as CEO was “not anticipating the rise of social…”

Continue reading “How to Make YouTube and Chromecast More Social”

Yes That’s Me in That Cisco Ad

andy sternberg cisco commercial internet of everything ad

Cisco Commercial - Next Big Thing - Tomorrow Starts Here

I got a text from Brent yesterday: “Are you in a Cisco commercial?!” And I knew my fraction-of-a-second of fame had gone live, on nationwide basic cable (namely, CNN). It all came about the Sunday after I moved from Echo Park to Venice (in October). I was walking around Abbot Kinney Festival when a young woman with a Flip camera stopped me. It was election season and I was initially skeptical as dozens of people were roaming about with clipboards and Roseanne/Cindy Sheehan 2012 stickers. Then she explained that she was sent out to cast a specific role for a commercial and the director really liked working with regular, man-on-the-street types found at farmers markets and street festivals. I spoke to her casually on camera about how I had just moved to Venice from Echo Park that week and was looking forward to a nice change of pace on the west side.

A couple days later I got a call.

Continue reading “Yes That’s Me in That Cisco Ad”

Live Streaming into the Future, A Social Media Week Panel

social media week andy sternberg

Adler Integrated Social Media Week LA Live Streaming Panel #smwla #smw12The revolution will be live streamed. But as live streaming platforms and technology are break into the mainstream, how is the relationship between viewers and content producers evolving. What new revenue can live streaming bring to television and how can it benefit venues, artists and labels? Who is doing it right and what are the best practices going forward?

Adler Integrated hosted a panel addressing these questions and looking into the current and future state of live streaming at Social Media Week Los Angeles last week.

Watch the discussion (in two parts) below:

Continue reading “Live Streaming into the Future, A Social Media Week Panel”

Spring Mix: My April Spotify Playlist via ‘Spotify Play’ button

The Spotify Play Button

Spotify released a public embed code for streaming tracks from the service on any website. It’s called The Spotify Play Button and I’m testing it out here with the April playlist I created for the office. Check it out below and check out my other Spotify playlists here. (both those I’ve created and those I subscribe to). Some companies, such as FanRx have already begun incorporating the code into artists’ Facebook Pages. This reminds me of Yahoo! music player, which is a simple script that triggers a player to appear when an audio or video file was present in a blog post or more recent versions of similar, such as the Ex.fm extension. The main difference, of course, is that the music is streamed directly from Spotify, rather than an ambiguous (or non-accountable) URL ending in .mp3, which essentially locks in plays to a revenue stream for artists (however minute), assuming Spotify is in fact paying out based on number of plays and not just as a percentage of Spotify subscriptions.

Click here to create a customized Spotify Play embed code.

Facebook Timeline Thrusts You into the Participatory Web. Be Prepared.

Facebook Timeline
Facebook profiles are now personal timelines

Facebook‘s biggest and boldest move to date was announced last week at its f8 conference. Timeline is a complete overhaul of Facebook profiles and changes the way user behavior is reflected and shared across one’s network, or social graph. In essence, Facebook expects users to be active participants in the social web, actively sharing thoughts, photos, and more but also sharing semi-passively. What you’re listening to, reading, discovering and discussing across many websites can now be automatically archived on one’s Facebook timeline and published in real time to the Facebook News Feed.

Facebook has always pushed openness and sharing on its users and this latest innovation is bound to spark concern among users who wish to maintain significant privacy controls over their profile and presence. For users that embrace the increasingly open and social nature of the web, the distracting nature of Facebook is about to multiply exponentially.

Continue reading “Facebook Timeline Thrusts You into the Participatory Web. Be Prepared.”