How to Make YouTube and Chromecast More Social

Adding a subscriptions tab to profile pages would make YouTube more social, greatly improve Chromecast viewing and empower both users and creators while bolstering views. If it were easier for YouTube users to see what their friends were watching, it would make it easier — and more fun — to discover new programming and subscribe to more channels on YouTube, while empowering the personal profile/channel as a social platform.

YouTube Chromecast Subscribe to Channels“Google doesn’t get social media.” This sentiment’s been bandied about since the dawn of social in the mid-aughts. Google executive chairman of the board Eric Schmidt even admitted recently that his biggest regret as CEO was “not anticipating the rise of social…”

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Yes That’s Me in That Cisco Ad

andy sternberg cisco commercial internet of everything ad

Cisco Commercial - Next Big Thing - Tomorrow Starts Here

I got a text from Brent yesterday: “Are you in a Cisco commercial?!” And I knew my fraction-of-a-second of fame had gone live, on nationwide basic cable (namely, CNN). It all came about the Sunday after I moved from Echo Park to Venice (in October). I was walking around Abbot Kinney Festival when a young woman with a Flip camera stopped me. It was election season and I was initially skeptical as dozens of people were roaming about with clipboards and Roseanne/Cindy Sheehan 2012 stickers. Then she explained that she was sent out to cast a specific role for a commercial and the director really liked working with regular, man-on-the-street types found at farmers markets and street festivals. I spoke to her casually on camera about how I had just moved to Venice from Echo Park that week and was looking forward to a nice change of pace on the west side.

A couple days later I got a call.

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Live Streaming into the Future, A Social Media Week Panel

social media week andy sternberg

Adler Integrated Social Media Week LA Live Streaming Panel #smwla #smw12The revolution will be live streamed. But as live streaming platforms and technology are break into the mainstream, how is the relationship between viewers and content producers evolving. What new revenue can live streaming bring to television and how can it benefit venues, artists and labels? Who is doing it right and what are the best practices going forward?

Adler Integrated hosted a panel addressing these questions and looking into the current and future state of live streaming at Social Media Week Los Angeles last week.

Watch the discussion (in two parts) below:

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