In recent years, Andy has emerged as one of the top digital strategists in the media, entertainment and nonprofit sectors and has developed programs for a diverse range of companies. As chief innovation officer at Adler Integrated, he developed and executed strategies for clients including Staples Center to BottleRock Napa to Austin City Limits Live. As an independent contractor, his recent clients include Google, Sony Music, The X Factor USA, Fundly and a partnership between Waze and KABC. He’s an adjunct instructor at the USC Annenberg School of Communication and Journalism teaching a graduate course in digital/multimedia journalism.
As Head of Digital for Live Earth, he built global campaigns to raise awareness of the most critical environmental issues of our times, coordinating content and social media strategies and developing messaging for corporate and nonprofit partners as well as artists and celebrity spokespeople. He managed the transition to a new website design and monitored both technical performance and social media reputation for a dynamic brand. Working with a global team of local event producers, he created a truly international website made up of a set of localized sub-sites. He oversaw the production of all website and blog content, directed the Live Earth TV web series and oversaw a team of social media producers.
He spearheaded the online marketing for the 2010 FIFA World Cup Opening Concert Celebration for Control Room, which was viewed via livestream by millions of people.
While working toward his Master’s Degree, Andy worked as a content producer for Yahoo! News, programming front page content for tens of millions of viewers. He also served as News and Associate Editor for LAist, the top city blog in Los Angeles with over a million monthly uniques. Andy’s also written for KCET, Mashable and the Knight Digital Media Center. He spent the summer after graduation as an Online Editorial Intern at the San Jose Mercury News.
Andy received a Master’s Degree in Online Journalism from USC Annenberg in 2007. He wrote his thesis on geolocation and the future of maps, visualization, and online storytelling and won an award for his Small Print Project, an academic website. While at Annenberg he worked as managing editor for the USC Center on Public Diplomacy website and helped produce online content and social media for Annenberg Radio News and News21. While working toward his Master’s, Andy spent weekends as a content producer for Yahoo! News and blogged about local news and media issues for LAist. He spent the summer after graduation as an Online Editorial Intern at the San Jose Mercury News.
A die-hard live music enthusiast, Andy is dedicated to enabling others to utilize digital tools to create groundswells of goodwill and good fortune. Born in Chicago and raised in Highland Park, IL, Andy has travelled extensively with adventures spanning 6 continents, moved to Los Angeles in 2005 and is a lifelong die-hard Chicago sports fan (Cubs not Sox).
Andy has presented and spoken about social media at various events and conferences including BlogWorld & New Media Expo, Silicon Beach Fest, Social Media Club and BarCamp. He serves on the advisory board for Social Media Week LA and Wesawit and on the Falling Whistles’ tech advisory board. Andy is a member of the Online News Association and the Society of Professional Journalists.