Andy is a digital strategist and online journalist with more than a decade’s experience directing multimedia content programs, online marketing and social media campaigns.
He is a cofounder of Adler Integrated (AI), where he focuses on digital strategy and business development. AI crafts social branding and content strategies with a focus on maximizing digital engagement through unique online/offline experiences. Recent clients include Google, Sony Music, The X Factor USA, The Roxy Theatre, Fundly and a partnership between Waze and KABC. He’s an adjunct instructor at the USC Annenberg School of Communication and Journalism teaching a graduate course in digital/multimedia journalism.
Andy received a Master’s Degree in Online Journalism from USC Annenberg in 2007. He wrote his thesis on geolocation and the future of maps, visualization, and online storytelling and won an award for his Small Print Project, an academic website. While at Annenberg he worked as managing editor for the USC Center on Public Diplomacy website and helped produce online content and social media for Annenberg Radio News and News21. While working toward his Master’s, Andy spent weekends as a content producer for Yahoo! News and blogged about local news and media issues for LAist. He spent the summer after graduation as an Online Editorial Intern at the San Jose Mercury News.
In recent years, Andy has emerged as one of the top digital strategists in the technology and nonprofit sectors and has developed programs for a diverse range of companies. As VP of Digital for Live Earth, he built global campaigns to raise awareness of the most critical environmental issues of our times, coordinating content and social media strategies and developing messaging for corporate and nonprofit partners as well as artists and celebrity spokespeople.
He spearheaded the online marketing for the 2010 FIFA World Cup Opening Concert Celebration for Control Room, which was viewed via internet livestream by more than 1 million people. Andy was associate editor for the top Los Angeles cityblog, LAist and also blogs for KCET, the largest independent public television station in the U.S.
A die-hard live music enthusiast, Andy is dedicated to enabling others to utilize digital tools to create groundswells of goodwill and good fortune. Born in Chicago and raised in Highland Park, IL, Andy lived in the Wicker Park and Ukrainian Village neighborhoods of Chicago before moving to L.A. in 2005 and is a lifelong die-hard Chicago sports fan (Cubs not Sox).
Andy has presented and spoken about social media at various events and conferences including BlogWorld, Social Media Club and BarCamp. He serves on the advisory board for Social Media Week LA and on the Falling Whistles’ tech advisory board.
Connect with Andy on Google+
Connect on Twitter and Facebook at http://twitter.com/#!/andysternberg and http://www.facebook.com/andysternberg. Check out his about.me profile.
:me [at] andysternberg [dot] com
IM netZoo
Los Angeles CA 90026
USA
