VIDEO: Chandeliers sway in JW Marriott lobby after 7.2 Earthquake South of Mexicali, Baja Mexico April 4, 2010


Chandeliers sway in JW Marriott lobby after 6.9 Earthquake in Baja Mexico April 4, 2010

Originally uploaded by andysternberg

There were strange crack/rolling sounds from alternating sides of the building during the quake, which felt like a gentle swirling than anything else. The quake took place hundreds of miles away. Per Wikipedia:

The Ritz-Carlton/JW Marriott hotel building, a part of the LA Live development in Los Angeles, California, is the first building in Los Angeles that uses an advanced steel plate shear wall system to resist the lateral loads of strong earthquakes and winds.

20 minutes later they came on the loudspeaker to say they were investigating any possibile structural damage to the building.

I just took some photos of the steel beam wall setups and have posted them below — according to the bartender here, this building is built to withstand a 12.0 magnitude earthquake. I feel much safer now.
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Marketing: What you can learn from the Grateful Dead

I”m reposting this from Hubspot so that I remember to check it out later. I’ll read just about anything David Meerman Scott writes anyway…
Marketing Lessons From The Grateful Dead Webinar

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About the Webinar

Learn the power of fremium, fans, and remarkable content from the Grateful Dead as shared by deadheads and marketing gurus Brian Halligan and David Meerman Scott. This 60 minute webinar is intended for all (marketing-interested) audiences and includes 45 minutes of entertaining presentation and 15 minutes of Q&A.

via hubspot.com