10 tech-enabled business trends to watch – McKinsey Quarterly – August 2010

Posted on August 5, 2010 by Andy Sternberg

Calling for the mainstreaming of distributed cocreation and collaboration at scale. The future is now:

Since cocreation is a two-way process, companies must
also provide feedback to stimulate continuing participation and commitment.


Ten tech-enabled business trends to watch – McKinsey Quarterly – August 2010

via McKinsey Quarterly

About Andy Sternberg

Andy Sternberg is Chief Strategy Officer and founding partner at Adler Integrated. He's also an adjunct instructor of digital (multimedia) journalism at USC Annenberg School for Communication and Journalism. Find him on Google and Twitter @andysternberg.
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